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2 October 2007

EMG expands in China with opening of Beijing Office

Bergen op Zoom, October 2, 2007 – EMG has announced the opening of its second office in mainland China in Beijing, continuing its expansion across Asia-Pacific and further strengthening its international operations. The new office was officially inaugurated on September 19th in Beijing at a special ceremony attended by around 40 invited guests, including prospective clients, representatives from CIPRA (China International Public relations Association) as well as of key media in China.

EMG entered the PR & marketing communications market in China in September 2004, and in three years EMG China has grown into a 15 person agency with an impressive list of multi-national clients.

The EMG China office in Beijing, based in the prestigious Kuntai International Building, is already fully operational with a team led by Jason Cao. Jason was appointed in June as general manager to oversee the set-up process and launch EMG in the Beijing marketplace. Jason brings to EMG his extensive experience in both local and international agencies, most recently with Weber Shandwick and First Vision Communications.

Jacky Cheng, EMG’s general manager in Shanghai, is working closely with the new team in Beijing to replicate his own success in developing EMG’s business in Shanghai. Speaking in Beijing, Jacky commented “We have clearly demonstrated the need in the market for EMG’s unique approach to B2B media relations and marketing communications. Opening in Beijing will enable EMG to provide its expertise to a wider client base.”

In addition to the operation in Shanghai, EMG already has an associate office in Singapore and strategic partnerships in India, Japan and Korea to enable execution of PR or marketing communications programmes in the wider Asia-Pacific region. John Gallagher, EMG’s Global Accounts Director, commented “Opening in Beijing takes EMG a step closer towards its goal of becoming a leading player in the region, and once our business is established in Beijing then we will consider further offices in China.”